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Landing Pages Are Your Biggest Selling Point

Landing Pages Are Your Biggest Selling Point

These are just few effective ways to get traffic to your website and it is cost efficient. You also get to see real time data on how your website is doing by using analytics. You can invest a lot of money on traditional advertising to get your name out there but there are easier way to try to drive traffic to your website.Every website needs an efficient and effective landing page. These landing pages are the first thing a website visitor would see after they click a link. For example, these links could be on your social media pages or google search. First impressions matter and your website needs to get the user hooked or risk losing them to another site. The best landing pages are the ones that drive the users to do one thing that is important to your business whether it is to buy or download something. These landing pages are meant to convert visitors into customers. So how do you make the perfect landing page to get visitors hooked to your website?

Sales, don’t rush it

Unless you are a known brand it would be hard for you to sell anything immediately. Sales takes time and this is because the visitors to your site are likely to take their time in deciding what they want or they want more information. So make sure your landing page allows the user to be more curious or gives them the opportunity to find out more about the product you are selling.

Content

A website designer Mornington Peninsula would recommend that whatever content you put on should match whatever you have advertised online. If a visitor were to click an online add about a particular product then they would only want to see about that product. Don’t send mix signals as this would irritate the user. The way your page is designed too should match the advertising you placed online.

Call to action

Again never confuse the user nor make them do multiple things once they reach the landing page. An effective web design landing page would mean asking the user to do one thing or find the one thing they were specifically looking for or else risk losing a sale. If they are there because you advertised online about a great offer then make sure that on your landing page that you explain the benefits of the offer. This will clear any questions the user might have and could potentially either lead to a sale or they might become more interested to find out more.

Links

Once you have got the user the site it would also be beneficial to link certain things that would take the users to other parts of the website. But make sure that whatever you have linked them too is consistent in what they want to find out. For example, if they landed on a page about buying a house in a family friendly suburb then any links on the page should take them to a site where they can see the benefits of living in that suburb.
Every link a user clicks should take them to a page that would immediately grab their attention. You want them to stay and explore the website even more. There is no point having high traffic if you can’t convert it to sales.

Author | Virginia Nichols Comments | Comments Off on Landing Pages Are Your Biggest Selling Point Date | September 25, 2018

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